Dale Carnegie Principles Have A Big Impact In Growing Your Social Media Presence

In today’s business environment, everyone has a brand he or she is promoting through social media. We “friend” people on Facebook, “follow” them on Twitter, “connect” on LinkedIn, and share pictures on Pinterest and Instagram.

If you want to more attention in today’s business environment, you need to have a social media presence that works for you.

However, realize that even if you are playing in the social media sandbox, the rules for communicating with other people remain the same. All of these social media platforms are merely another channel we use to communicate with each other.

One thing I tell people that I’m coaching is that communication tech is like money; it only makes you more of what you are. If you are a lousy communicator, grabbing a cell phone will only allow you to be a lousy communicator to people farther away. If you are terrible speaking in front of a group, conducting a webinar will allow you to be a terrible speaker in front of a global audience.

Yes, we have to be mindful of the limitations and restrictions as well as the capabilities of the technology we are using. But at the end of the day, we are still communicating with people. You are the message and that is where you must start when reviewing your communication strategies, not the technology.

Now let’s return to the social networks and how it enables another basic human function, the human relationship.

Take this finding from Dan Zarrella.

Dan considers himself a social media scientist. He makes observations and collects data from the various social networks, notices trends and publishes them on his blog.

One of his findings concerns negative and positive remarks a person makes on Twitter and Facebook and the impact it has on the number of people that follow them. The results are eye opening, but not surprising. And they reflect Dale Carnegie’s first principle, “Don’t Criticize, Condemn, or Complain”.

Another finding that he highlights is how the size of a person’s audience, their following, is inversely proportional to the number of self references they make. Again, we see this pattern in a number of Dale Carnegie human relations principles, in particular, “Become genuinely interested in other people” and “Make the other person feel important – and do it sincerely”. So if you want more followers, stop talking about yourself and put the spotlight on your audience.

You can read more of Dan Zarrella’s post on attitude here and his post on giving attention to other people here. Take a peek and see the results for yourself.

At the end of the day, if you want to increase your influence on the social networks, employ the Dale Carnegie Principles in your online activity. They are especially applicable in today’s hyper-connected digital environment.

Larry Prevost
Dale Carnegie Instructor, Social Media Evangelist
LinkedIn with Larry Prevost Larry Prevost on Twitter Larry Prevost on Facebook Larry Prevost on About.me

Call Us: 614.420.2189
Email: hip_sales@dcarnegietraining.com

HIP Program Locations