Excellence in Communication and Presentations
During my time in our call center, I remember hearing one of my colleagues say, “my prospect won’t even give me the time of day. If he just knew more about me and what I was offering, I’m sure he would be willing to talk with me”.
The Web, and the social technologies that live there, offer us an unprecedented opportunity to do exactly that.
But you have to show up before someone asks you to dance.
Try this: on Google, run a search of the name your customers know you by. For example, if your name is Robert Jones, but all of your customers call you Bob, search for Bob Jones.
Google will return 10 results on the first page. Ask yourself, “Is this how I want my clients to see me online?”
In one case, I had sales reps perform this exercise only to find a convicted felon take the entire first page of results.
Not a good first impression.
In our coaching sessions, we tell sales reps that they typically have 5 to 7 seconds to get someone’s attention and make a favorable impression.
It’s the same when your prospects, customers and clients go searching for you online.
Studies show that online searchers rarely go beyond the first page. And of the 10 or so results on the first page, the top 3 get 80% of the clicks.
Take action to improve your ranking and manage your online reputation. Your prospects will have a favorable first impression before you place your first call.
Here are 5 ways to increase your position in the search results:
Take some time to update your online profiles and increase your exposure today.
If you need help implementing any of these steps, or you are looking for additional ideas, send an email to email@example.com and we’ll get a response to you within 24 hours.
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